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The Active Consumer - Novelty and Surprise in Consumer Choice (Hardcover) Loot Price: R4,645
Discovery Miles 46 450
Repayment Terms: R435 pm x 12*
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The Active Consumer - Novelty and Surprise in Consumer Choice (Hardcover): Marina Bianchi

The Active Consumer - Novelty and Surprise in Consumer Choice (Hardcover)

Marina Bianchi

Series: Routledge Frontiers of Political Economy

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Loot Price R4,645 Discovery Miles 46 450 | Repayment Terms: R435 pm x 12*

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The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Frontiers of Political Economy
Release date: June 1998
First published: 1998
Editors: Marina Bianchi
Dimensions: 234 x 156 x 19mm (L x W x T)
Format: Hardcover
Pages: 278
ISBN-13: 978-0-415-17190-8
Categories: Books > Social sciences > Psychology > Social, group or collective psychology
Books > Business & Economics > Economics > Political economy
Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Business & Economics > Economics > Microeconomics > Domestic trade
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LSN: 0-415-17190-3
Barcode: 9780415171908

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