Global Strategy in the Service Industries - Dynamics, Analysis, Growth (Hardcover)

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business. Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	May 2017
First published:	2017
Authors:	Mario Glowik
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover
Pages:	210
ISBN-13:	978-1-138-92792-6
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN:	1-138-92792-9
Barcode:	9781138927926

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