With real-world examples, fascinating applications and clear
explanations, this textbook helps uninitiated students understand
the basic ideas and human impact of groundbreaking learning and
memory research. Its unique organization into three
sections-Behavioral Processes, Brain Substrates, and Clinical
Perspectives-allows students to make connections across chapters
while giving instructors the flexibility to easily assign the
material that matches their course. The new edition again offers
the book's signature inclusion of human and animal studies with an
engaging full-colour design and images. You'll find even more
meaningful real-life examples; new coverage of learning and memory
research and brain-imaging; an expanded discussion of the role of
genetics in producing individual differences; new material on the
role of sleep in memory, and more.
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