Advertising is everywhere. By some estimates, the average American
is exposed to over 3,000 advertisements each day. Whether we
realize it or not, "adcreep"-modern marketing's march to create a
world where advertising can be expected anywhere and anytime-has
come, transforming not just our purchasing decisions, but our
relationships, our sense of self, and the way we navigate all
spaces, public and private. Adcreep journeys through the curious
and sometimes troubling world of modern advertising. Mark
Bartholomew exposes an array of marketing techniques that might
seem like the stuff of science fiction: neuromarketing, biometric
scans, automated online spies, and facial recognition technology,
all enlisted to study and stimulate consumer desire. This marriage
of advertising and technology has consequences. Businesses wield
rich and portable records of consumer preference, delivering
advertising tailored to your own idiosyncratic thought processes.
They mask their role by using social media to mobilize others, from
celebrities to your own relatives, to convey their messages.
Guerrilla marketers turn every space into a potential site for a
commercial come-on or clandestine market research. Advertisers now
know you on a deeper, more intimate level, dramatically tilting the
historical balance of power between advertiser and audience. In
this world of ubiquitous commercial appeals, consumers and
policymakers are numbed to advertising's growing presence. Drawing
on a variety of sources, including psychological experiments,
marketing texts, communications theory, and historical examples,
Bartholomew reveals the consequences of life in a world of non-stop
selling. Adcreep mounts a damning critique of the modern American
legal system's failure to stem the flow of invasive advertising
into our homes, parks, schools, and digital lives.
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