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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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Routledge Handbook of International Sport Business (Paperback)
Loot Price: R1,446
Discovery Miles 14 460
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Routledge Handbook of International Sport Business (Paperback)
Series: Routledge International Handbooks
Expected to ship within 9 - 15 working days
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Contemporary sport business is international. From global sport
competitions and events, sponsorship deals and broadcasting rights
to labour markets and lucrative flows of tourists, anybody working
in sport business today has to have an international perspective.
This book offers the broadest and most in-depth guide to the key
themes in international sport business today, covering every core
area from strategy and marketing to finance, media and the law.
Including authors from more than twenty countries spanning the
Americas, Europe, Asia, Africa and Australia, this handbook
addresses the most important issues in the world of sport business
from a uniquely global perspective. Each chapter examines a
particular cross-section of business and sport, encompassing all
levels from grassroots to professional and elite. Divided into
seven major subject areas, it offers insights from experts on:
International Sport Business Strategy Sport Marketing Sport
Economics and Finance International Sport Law Sport Media and
Communication Sport Tourism Sport Development. The Routledge
Handbook of International Sport Business is an essential resource
for any course on sport business, sport management or international
business.
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