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A Half Century of Super Bowls - National and Global Perspectives on America's Grandest Spectacle (Hardcover)
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A Half Century of Super Bowls - National and Global Perspectives on America's Grandest Spectacle (Hardcover)
Series: Sport in the Global Society - Historical Perspectives
Expected to ship within 10 - 15 working days
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In 2016, the Super Bowl, the climactic spectacle of American
professional football, celebrated its 50th anniversary. The Super
Bowl stands as the broadest 'shared experience' in American
culture. As television ratings, cultural practices, and scholarly
tomes reveal, more people participate in watching the Super Bowl
than in any other common endeavour in the United States. The Super
Bowl has become a new national holiday dedicated to the celebration
of consumption-the driving force underneath modern culture. Beyond
the borders of the United States, the Super Bowl does not rank as
highly as a global phenomenon, though it increasingly draws larger
audiences in a few nations around the globe. Some watch as curious
students of American habits, others seem to be developing affinity
for American-style football. The global dynamics of the consumption
of football reveal much about the dynamics of American 'soft power'
and cultural influence in the new globalized social networks that
are emerging as consumption increasingly powers not only the United
States but also the world economy. A Half Century of Super Bowls:
National and Global Perspectives on America's Grandest Spectacle
analyzes the Super Bowl in shaping American and global communities
and identities. It was originally published as a special issue of
the International Journal of the History of Sport.
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