Have you ever wondered what has made Mercedes the undisputed kings
of Formula One? Do you want to know how Lewis Hamilton has managed
to exceed legendary driver Michael Schumacher's record of winning
races? And most of all, do you want to find out how to inject that
winning streak to your business strategy? In this riveting
insider's account of nearly 40 years in the Formula One industry,
Mark Gallagher explains what it takes to succeed in a competitive
business with high technology, high finance and immensely high
stakes. Like any global business, Formula One demands the best from
its people. To thrive within it requires impeccable leadership and
communications skills. You also need to bring in the ability to
design, manufacture, develop and launch a constantly improving
high-technology product, constantly working to immoveable deadlines
with an immense supply chain and tight regulations. The Business of
Winning sets out a one-stop management guide for business leaders
keen to emulate this high-speed, high-impact approach to business.
This entirely revised new edition unveils how Formula One is using
new technologies to finesse the most minute of details, whilst
reaching new audiences, playing its part in sustainability with the
aim of being carbon neutral by 2030 and showing the way to
diversity and inclusion.
General
| Imprint: |
Kogan Page
|
| Country of origin: |
United Kingdom |
| Release date: |
September 2021 |
| First published: |
2022 |
| Authors: |
Mark Gallagher
|
| Dimensions: |
235 x 155 x 14mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
240 |
| Edition: |
2nd Revised edition |
| ISBN-13: |
978-1-398-60270-0 |
| Categories: |
Books >
Business & Economics >
Business & management >
General
Promotions
|
| LSN: |
1-398-60270-1 |
| Barcode: |
9781398602700 |
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