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Jazz Sells: Music, Marketing, and Meaning - Music, Marketing, and Meaning (Hardcover) Loot Price: R4,784
Discovery Miles 47 840
Repayment Terms: R448 pm x 12*
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Jazz Sells: Music, Marketing, and Meaning - Music, Marketing, and Meaning (Hardcover): Mark Laver

Jazz Sells: Music, Marketing, and Meaning - Music, Marketing, and Meaning (Hardcover)

Mark Laver

Series: Transnational Studies in Jazz

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Loot Price R4,784 Discovery Miles 47 840 | Repayment Terms: R448 pm x 12*

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Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Transnational Studies in Jazz
Release date: February 2015
First published: 2015
Authors: Mark Laver
Dimensions: 229 x 152 x 18mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 262
ISBN-13: 978-1-138-01875-4
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Arts & Architecture > Music > Contemporary popular music > Jazz
Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Music > Contemporary popular music > Jazz
Promotions
LSN: 1-138-01875-9
Barcode: 9781138018754

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