Just because you are a nonprofit does not mean that you can ignore
marketing. Marketing impacts every aspect of your organization from
your fundraising and friend-raising to your community credibility
and relevancy. This book provides you with the fuel to quick-start
your marketing efforts-public relations, golf outings, advertising,
guerilla marketing techniques, Web sites and so much more. So
before you hire another marketing director you need to read
Nonprofit NonMarketing. In short order this book will have you
creating a brand image that is sure to propel your organization for
years to come.
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