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The End of Craving - Recovering the Lost Wisdom of Eating Well (Paperback)
Loot Price: R327
Discovery Miles 3 270
You Save: R75
(19%)
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The End of Craving - Recovering the Lost Wisdom of Eating Well (Paperback)
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List price R402
Loot Price R327
Discovery Miles 3 270
You Save R75 (19%)
Expected to ship within 9 - 15 working days
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The international bestseller from award-winning writer Mark
Schatzker that reveals how our dysfunctional relationship with food
began-and how science is leading us back to healthier living and
eating. For the last fifty years, we have been fighting a losing
war on food. We have cut fat, reduced carbs, eliminated sugar, and
attempted every conceivable diet only to find that eighty-eight
million American adults are prediabetic, more than a hundred
million have high blood pressure, and nearly half now qualify as
obese. The harder we try to control what we eat, the unhealthier we
become. Why? Mark Schatzker has spent his career traveling the
world in search of the answer. Now, in The End of Craving, he poses
the profound question: What if the key to nutrition and good health
lies not in resisting the primal urge to eat but in understanding
its purpose? Beginning in the mountains of Europe and the fields of
the Old South, Schatzker embarks on a quest to uncover the lost art
of eating and living well. Along the way, he visits brain scanning
laboratories and hog farms, and encounters cultural oddities and
scientific paradoxes-northern Italians eat what may be the world's
most delicious cuisine, yet are among the world's thinnest people;
laborers in southern India possess an inborn wisdom to eat their
way from sickness to good health. Schatzker reveals how decades of
advancements in food technology have turned the brain's drive to
eat against the body, placing us in an unrelenting state of
craving. Only by restoring the relationship between nutrition and
the pleasure of eating can we hope to lead longer and happier
lives. Combining cutting-edge science and ancient wisdom, The End
of Craving is an urgent and radical investigation that "charts a
roadmap not just for healthy eating, but for joyous eating, too"
(Dan Barber, New York Times bestselling author of The Third Plate).
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