Branded Beauty - How Marketing Changed the Way We Look (Hardcover)

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best.
In "Branded Beauty," Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who've made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty.
Full of fascinating detail on great names such as Revlon, Estee Lauder, L'Oreal and Max Factor, "Branded Beauty" looks at the history of the beauty industry and considers its future.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	October 2011
First published:	2012
Authors:	Mark Tungate
Dimensions:	241 x 164 x 21mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	288
ISBN-13:	978-0-7494-6181-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General Promotions
LSN:	0-7494-6181-0
Barcode:	9780749461812

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