Beauty is a multi-billion dollar global industry embracing make-up,
skincare, hair care, fragrances and cosmetic surgery. Over the
years, it has used flattery, seduction, science and shame to
persuade consumers that they'll have to invest if they want to look
their best.
In "Branded Beauty," Mark Tungate delves into the history and
evolution of the beauty business. From luxury boutiques in Paris to
tattoo parlors in Brooklyn, he talks to the people who've made skin
their trade. He analyzes the marketing strategies used by those
creating and selling beauty products. He visits the labs where
researchers seek the key to eternal youth. Tungate covers a vast
array of topics including: the origins of beauty, the importance of
scent, designer fashion and beauty, using marketing to find a
niche, celebrity marketing, masculine beauty, beauty around the
world, cosmetic surgery becoming mainstream, tattoo artists,
organic and sustainable beauty, the future of beauty and,
ultimately, the price of beauty.
Full of fascinating detail on great names such as Revlon, Estee
Lauder, L'Oreal and Max Factor, "Branded Beauty" looks at the
history of the beauty industry and considers its future.
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