The male market is exploding. Thanks to emerging social and
cultural trends, men are becoming consumers to reckon with. In 1990
only 4% of men claimed to regularly use a skin care product. By
2015 the figure will have risen to 50%. Branded Male discusses the
evolution of the male consumer and the desire of marketers to tap
into the still underdeveloped male market. Crammed with facts and
anecdotes, it analyzes how to effectively brand products and
services for the male market. Using a typical modern male's weekday
as a template and examining all the influences affecting him,
Branded Male considers his exposure to brands and the ways
marketers can exploit these channels, taking you through popular
strategies for marketing to men. In his trademark style, Mark
Tungate paints a portrait of the male consumer. From razor blades
to beer, from aftershave to hotels, he finds out which marketing
messages have the most impact on male wallets. Men's bank balances
may never be the same again.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
