Business model innovation is the key to unlocking transformational
growth--but few executives know how to apply it to their
businesses. In Seizing the White Space, Mark Johnson gives them the
playbook. Leaving the rhetoric to others, Johnson lays out an
eminently practical framework that identifies the four fundamental
building blocks that make business models work. In a series of
in-depth case studies, he goes on to vividly illustrate how
companies are using innovative business models to seize their white
space and achieve transformational growth by fulfilling unmet
customer needs in their current markets; serving entirely new
customers and creating new markets; and responding to tectonic
shifts in market demand, government policy, and technologies that
affect entire industries. He then lays out a structured process for
designing a new model and developing it into a profitable and
thriving enterprise, while investigating the vexing and sometimes
paradoxical managerial challenges that have commonly thwarted so
many companies in their unguided forays into the unknown. Business
model innovators have reshaped entire sectors--including retail,
aviation, and media--and redistributed billions of dollars of
value. With road-tested frameworks, analytics, and diagnostics,
this book gives executives everything they need to reshape their
businesses and achieve transformative growth.
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