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Books > Business & Economics > Business & management > Business strategy

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Marketing (Paperback, 21st Edition) Loot Price: R1,226
Discovery Miles 12 260
Repayment Terms: R115 pm x 12*
You Save: R104 (8%)
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Marketing (Paperback, 21st Edition):

Marketing (Paperback, 21st Edition)

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List price R1,330 Loot Price R1,226 Discovery Miles 12 260 | Repayment Terms: R115 pm x 12* You Save R104 (8%)

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Pride/Ferrell's MARKETING, 21st Edition, helps students develop the knowledge and decision-making skills necessary to succeed in today's competitive business environment through its visually engaging and reader-friendly presentation of essential marketing concepts and strategies.

Expanded coverage of business markets and buying behavior, marketing channels and supply chain management, retailing, personal selling and marketing analytics as well as practical applications and real-world examples enhance students' understanding.

General

Imprint: Cengage
Format: Paperback
Edition: 21st Edition
ISBN-13: 978-0-357-98426-0
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Marketing
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LSN: 0-357-98426-9
Barcode: 9780357984260

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