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Books > Business & Economics > Business & management > Business strategy

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Marketing (Paperback, 21st Edition) Loot Price: R1,204
Discovery Miles 12 040
Repayment Terms: R113 pm x 12*
You Save: R101 (8%)
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Marketing (Paperback, 21st Edition):

Marketing (Paperback, 21st Edition)

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List price R1,305 Loot Price R1,204 Discovery Miles 12 040 | Repayment Terms: R113 pm x 12* You Save R101 (8%)

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Pride/Ferrell's MARKETING, 21st Edition, helps students develop the knowledge and decision-making skills necessary to succeed in today's competitive business environment through its visually engaging and reader-friendly presentation of essential marketing concepts and strategies.

Expanded coverage of business markets and buying behavior, marketing channels and supply chain management, retailing, personal selling and marketing analytics as well as practical applications and real-world examples enhance students' understanding.

General

Imprint: Cengage
Format: Paperback
Edition: 21st Edition
ISBN-13: 978-0-357-98426-0
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
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LSN: 0-357-98426-9
Barcode: 9780357984260

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