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Books > Business & Economics > Business & management > Management & management techniques
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Beyond Spin - The Power of Strategic Corporate Journalism (Paperback, 1st ed)
Loot Price: R625
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Beyond Spin - The Power of Strategic Corporate Journalism (Paperback, 1st ed)
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Silicon Graphics faced a major crisis when it simultaneously
announced its first quarterly loss in earnings and the departure of
its visionary founder and CEO. This book describes its corporate
communications system, strategy and philosophy, and explains how it
managed to retain its top talent and maintain its morale. The
authors outline how knowledge-based organizations can build
effective communication systems based on the principles of
professional journalism and tools such as intranets and voicemail
broadcasts as well as print publications. (Kirkus UK)
Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.
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