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Books > Arts & Architecture > History of art / art & design styles > From 1900 > Art styles, 1960 -
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1950s Fashion Print (Hardcover, 2nd Revised edition)
Loot Price: R353
Discovery Miles 3 530
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1950s Fashion Print (Hardcover, 2nd Revised edition)
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Loot Price R353
Discovery Miles 3 530
Expected to ship within 12 - 17 working days
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An essential sourcebook of prints from a key fashion decade. The
1950s was the decade when an analytical approach to design, with a
lightness and freshness, combined with whimsical imagery and
idiosyncratic subject matter. Showcasing hundreds of print designs,
this book celebrates the heyday of postwar fashion design. From
Lucienne Day and Robert Stewart to Maija Isola of Marimekko, the
designs and influences of the print icons of the time are all
covered. In addition to finished prints, the book contains
exclusive illustrations and original artworks. The major themes of
the period are explored, including: narrative and novelty;
abstraction, exploring the distorted and attenuated forms used in
print; artistic licence and the influence of contemporary art on
fashion print; and finally kinetic prints that capture the
influence of the era’s ‘mobiles, doodles and spasms’. Each
short chapter introduction is followed by a range of illustrations
with captions to give provenance and relevance, making this a
unique sourcebook for contemporary designers and students.
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