The Artification of Luxury Fashion Brands - Synergies, Contaminations, and Hybridizations (Hardcover, 1st ed. 2020)

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Palgrave Studies in Practice: Global Fashion Brand Management
Release date:	June 2020
First published:	2020
Editors:	Marta Massi • Alex Turrini
Foreword by:	Jean-Noel Kapferer
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	166
Edition:	1st ed. 2020
ISBN-13:	978-3-03-026120-7
Categories:	Books > Arts & Architecture > The arts: general issues > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
LSN:	3-03-026120-4
Barcode:	9783030261207

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