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Wine and Tourism - A Strategic Segment for Sustainable Economic Development (Paperback, Softcover reprint of the original 1st ed. 2016) Loot Price: R2,957
Discovery Miles 29 570
Wine and Tourism - A Strategic Segment for Sustainable Economic Development (Paperback, Softcover reprint of the original 1st...

Wine and Tourism - A Strategic Segment for Sustainable Economic Development (Paperback, Softcover reprint of the original 1st ed. 2016)

Marta Peris-Ortiz, Maria De La Cruz Del Rio Rama, Carlos Rueda-Armengot

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Loot Price R2,957 Discovery Miles 29 570 | Repayment Terms: R277 pm x 12*

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The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in some locations. It will explore the interaction between tourism and viticulture in wine tourism destinations, while also explaining some of the repercussions of these activities. This book covers various topics including regional development, environmental management, sustainable viticulture, quality management in wineries and wine tourism routes among others. Wine tourism, which combines two important yet distinct economic activities (i.e., tourism and viticulture), has recently emerged as a new tourism product driven by tourists' search for new experiences and wineries' need to diversify their businesses and seek new revenue streams to boost sales. This new form of tourism, which typically takes place in rural areas and which combines wine production with tourist activities, is becoming important for such regions by providing a complementary income source. It provides a model for sustainable economic development for these regions, which for various reasons may otherwise struggle to develop. Featuring cases and business implications from various locations, this book provides an important source of knowledge-both theoretical and practical-suitable to academics, scholars, researchers, and practitioners in the tourism sector and the wine industry.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: March 2019
First published: 2016
Editors: Marta Peris-Ortiz • Maria De La Cruz Del Rio Rama • Carlos Rueda-Armengot
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 279
Edition: Softcover reprint of the original 1st ed. 2016
ISBN-13: 978-3-319-79261-3
Categories: Books > Business & Economics > Economics > Political economy
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN: 3-319-79261-X
Barcode: 9783319792613

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