Marketing Management and Communications in the Public Sector (Paperback, 2nd edition)

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Masters in Public Management
Release date:	August 2017
First published:	2018
Authors:	Martial Pasquier • Jean-Patrick Villeneuve
Dimensions:	234 x 156 x 16mm (L x W x T)
Format:	Paperback
Pages:	264
Edition:	2nd edition
ISBN-13:	978-1-138-65580-5
Categories:	Books > Social sciences > Politics & government > General Books > Business & Economics > Economics > General Books > Business & Economics > Industry & industrial studies > Civil service & public sector Books > Business & Economics > Business & management > Ownership & organization of enterprises > Public ownership / nationalization Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	1-138-65580-5
Barcode:	9781138655805

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