Practical Management for the Digital Age is an innovative
introductory management textbook that shows the sweeping impact of
information technology on the business world. At the same time, it
addresses the pressing issue of how environmental aspects are
interwoven with management decisions. This book forms an
academically rigorous, accurate, and accessible first exposure to a
topic that often challenges novices with competing definitions,
inconsistent use of terminology, methodological variety, and
conceptual fuzziness. It has been written for readers with little
or no prior knowledge of management and is compact enough to be
read cover-to-cover over the course of a semester. Features of this
book: Provides a broad, self-contained treatment of management for
those without prior knowledge of management or commerce,
emphasizing core ideas that every manager should know. Establishes
the context of modern management by characterizing the nature of
the private enterprise, the economic theory of the firm, the
economics of digitalization and automation, processes of
innovation, and life cycle thinking. Introduces readers to various
activities of managing, including business modeling, new business
formation, operations management, managing people, marketing, and
the management of quality and risk. Provides practical
introductions to broadly applied management techniques, including
financial planning, financial analysis, evaluating flows of money,
and planning and monitoring projects. This book is aimed at a wide
range of undergraduate and postgraduate students in a variety of
disciplines, as well as practitioners. It will be especially useful
to those in the fields of engineering, science, computer science,
medicine, pharmacy, social sciences, and more. It will help student
readers engage confidently with project work in the final parts of
their degree courses and, most importantly, with managerial
situations later in their careers. For instructors, who may not
have a management background, this book offers content for a
self-contained year-long course in management at the intermediate
undergraduate level. In addition, it has been developed for
undergraduate and postgraduate courses with accreditation
requirements that include a taught element in management, such as
the UK Engineering Council's Accreditation of Higher Education
(AHEP) framework.
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