Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Business ethics

Buy Now

Research Methodology in Marketing - Theory Development, Empirical Approaches and Philosophy of Science Considerations (Hardcover, 1st ed. 2019) Loot Price: R3,896
Discovery Miles 38 960
Repayment Terms: R365 pm x 12*
Add to cart
Research Methodology in Marketing - Theory Development, Empirical Approaches and Philosophy of Science Considerations...

Research Methodology in Marketing - Theory Development, Empirical Approaches and Philosophy of Science Considerations (Hardcover, 1st ed. 2019)

Martin Eisend, Alfred Kuss

 (sign in to rate)
Loot Price R3,896 Discovery Miles 38 960 | Repayment Terms: R365 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Release date: March 2019
First published: 2019
Authors: Martin Eisend • Alfred Kuss
Dimensions: 235 x 155 x 16mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 238
Edition: 1st ed. 2019
ISBN-13: 978-3-03-010793-2
Languages: English
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business ethics
Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Humanities > Philosophy > Topics in philosophy > Ethics & moral philosophy > General
Books > Philosophy > Topics in philosophy > Ethics & moral philosophy > General
Promotions
LSN: 3-03-010793-0
Barcode: 9783030107932

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Magda - My Journey (Paperback): Magda Wierzycka
Magda - My Journey
Magda Wierzycka Paperback R350 R323 Discovery Miles 3 230
Damaged Goods - The Rise and Fall of Sir Philip Green (Paperback): Oliver Shah
Damaged Goods - The Rise and Fall of Sir…
Oliver Shah Paperback  (1)
 R308 R280 Discovery Miles 2 800
Vusi - Business & Life Lessons From a Black Dragon (Paperback): Vusi Thembekwayo
Vusi - Business & Life Lessons From a…
Vusi Thembekwayo Paperback  (3)
 R300 R281 Discovery Miles 2 810
Business Cases From South African Companies (Paperback, 2nd Edition): Cecile Nieuwenhuizen
Business Cases From South African…
Cecile Nieuwenhuizen Paperback R288 Discovery Miles 2 880
My Life In Full - Work, Family And Our Future (Paperback): Indra Nooyi
My Life In Full - Work, Family And Our…
Indra Nooyi Paperback R454 R411 Discovery Miles 4 110
Corporate Citizenship (Paperback): T. Botha, T. Cohen
Corporate Citizenship
T. Botha, T. Cohen Paperback  (3)
 R698 Discovery Miles 6 980
Business Ethics (Paperback, 6th Revised Edition): Deon Rossouw, Leon van Vuuren
Business Ethics
Deon Rossouw, Leon van Vuuren Paperback R633 Discovery Miles 6 330
We Are Still Human - And Work Shouldn't Suck (Paperback): Brad Shorkend, Andy Golding
We Are Still Human - And Work Shouldn't…
Brad Shorkend, Andy Golding Paperback  (2)
 R295 R264 Discovery Miles 2 640
Recasting Workers' Power - Work And Inequality In The Shadow Of The Digital Age (Paperback): Edward Webster, Lynford Dor
Recasting Workers' Power - Work And…
Edward Webster, Lynford Dor Paperback R330 R305 Discovery Miles 3 050
Organisational Behaviour - Managing People And Organisations (Paperback, South African Edition): Jean Phillips, Ricky Griffin,...
Organisational Behaviour - Managing…
Jean Phillips, Ricky Griffin, … Paperback R899 Discovery Miles 8 990
Entrepreneurship - Theory in Practice (Paperback, 3rd Revised edition): Boris Urban, Rob Venter
Entrepreneurship - Theory in Practice
Boris Urban, Rob Venter Paperback R677 Discovery Miles 6 770
It Doesn't Have To Be Crazy At Work (Paperback): Jason Fried, David Heinemeier Hansson
It Doesn't Have To Be Crazy At Work
Jason Fried, David Heinemeier Hansson Paperback  (1)
 R460 R419 Discovery Miles 4 190

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners