Research Methodology in Marketing - Theory Development, Empirical Approaches and Philosophy of Science Considerations (Hardcover, 1st ed. 2019)

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	March 2019
First published:	2019
Authors:	Martin Eisend • Alfred Kuss
Dimensions:	235 x 155 x 16mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	238
Edition:	1st ed. 2019
ISBN-13:	978-3-03-010793-2
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Business ethics Books > Social sciences > Sociology, social studies > Social institutions > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Humanities > Philosophy > Topics in philosophy > Ethics & moral philosophy > General Books > Philosophy > Topics in philosophy > Ethics & moral philosophy > General
LSN:	3-03-010793-0
Barcode:	9783030107932

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