This little but powerful book shares with you the experience gained
from over 400 Business Growth consultancy projects with small and
medium sized UK companies. In a non-jargon and frank way it sets
out what differentiates those companies who consistently achieve
strong growth from those who don't. The book introduces MASC
Strategic Alignment, which is the unique business growth model that
emerged from these 400 projects. The book not only provides an
invaluable checklist of the important business activities that are
characteristic of high growth companies, but also the 'magic
ingredient' that is missing from those companies struggling for
growth. If you are serious about creating long term sustainable
profitable growth for your business, and not looking for a quick
fix but a more strategic approach, then this book is a must read.
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