Marketing orientation is both the key objective of most food
producers and their biggest challenge. Connecting food and
agricultural production with the changing needs and aspirations of
the customer provides the means to ensure competitive advantage,
resilience and added value in what you produce. But market
orientation is not something that you can just buy in or bolt on to
what you do. Market orientation is a matter of changing the culture
of your organisation; finding ways of learning more about your
customers and understanding their needs; changing your development
and reward systems to educate your employees; it may also involve
significant changes to your production processes. This
comprehensive collection of original research explores the
challenges and opportunities associated with market orientation
along the food supply chain; from the animal feed industry to meat
retailing and from organic foods to old world wines. All the
chapters provide exceptional insight into understanding how market
orientation can benefit food suppliers and how it is essential for
long-term success.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
