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Operation Breadbasket - An Untold Story of Civil Rights in Chicago, 1966-1971 (Hardcover)
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Operation Breadbasket - An Untold Story of Civil Rights in Chicago, 1966-1971 (Hardcover)
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This is the first full history of Operation Breadbasket, the
interfaith economic justice program that transformed into Jesse
Jackson's Operation PUSH (now the Rainbow PUSH Coalition). Begun by
Martin Luther King Jr. during the 1966 Chicago Freedom Movement,
Breadbasket was directed by Jackson. Author Martin L. Deppe was one
of Breadbasket's founding pastors. He digs deeply into the
program's past to update the meager narrative about Breadbasket,
add details to King's and Jackson's roles, and tell Breadbasket's
little-known story. Under the motto "Your Ministers Fight for Jobs
and Rights," the program put bread on the tables of the city's
African American families in the form of steady jobs. Deppe details
how Breadbasket used the power of the pulpit to persuade businesses
that sought black dollars to also employ a fair share of blacks.
Though they favored negotiations, Breadbasket pastors also
organized effective boycotts, as they did after one manager
declared that he was "not about to let Negro preachers tell him
what to do." Over six years, Breadbasket's efforts netted
forty-five hundred jobs and sharply increased commerce involving
black-owned businesses. Economic gains on Chicago's South Side
amounted to $57.5 million annually by 1971. Deppe traces
Breadbasket's history from its early "Don't Buy" campaigns through
a string of achievements related to black employment and
black-owned products, services, and businesses. To the emerging
call for black power, Bread basket offered a program that actually
empowered the black community, helping it engage the mainstream
economic powers on an equal footing. Deppe recounts plans for
Breadbasket's national expansion; its sponsored business expos; and
the Saturday Breadbasket gatherings, a hugely popular black-pride
forum. Deppe shows how the program evolved in response to growing
pains, changing alliances, and the King assassination.
Breadbasket's rich history, as told here, offers a still-viable
model for attaining economic justice today.
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