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Books > Reference & Interdisciplinary > Communication studies
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The Oxford Handbook of the Digital Economy (Hardcover, New)
Loot Price: R4,100
Discovery Miles 41 000
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The Oxford Handbook of the Digital Economy (Hardcover, New)
Series: Oxford Handbooks
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The economic analysis of the digital economy has been a rapidly
developing research area for more than a decade. Through
authoritative examination by leading scholars, this Handbook takes
a closer look at particular industries, business practices, and
policy issues associated with the digital industry. The volume
offers an up-to-date account of key topics, discusses open
questions, and provides guidance for future research. It offers a
blend of theoretical and empirical works that are central to
understanding the digital economy. The chapters are presented in
four sections, corresponding with four broad themes: 1)
infrastructure, standards, and platforms; 2) the transformation of
selling, encompassing both the transformation of traditional
selling and new, widespread application of tools such as auctions;
3) user-generated content; and 4) threats in the new digital
environment. The first section covers infrastructure, standards,
and various platform industries that rely heavily on recent
developments in electronic data storage and transmission, including
software, video games, payment systems, mobile telecommunications,
and B2B commerce. The second section takes account of the reduced
costs of online retailing that threatens offline retailers,
widespread availability of information as it affects pricing and
advertising, digital technology as it allows the widespread
employment of novel price and non-price strategies (bundling, price
discrimination), and auctions, as well as better tar. The third
section addresses the emergent phenomenon of user-generated content
on the Internet, including the functioning of social networks and
open source. Finally, the fourth section discusses threats arising
from digitization and the Internet, namely digital piracy, privacy
and internet security concerns.
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