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Events and Festivals - Current Trends and Issues (Hardcover)
Loot Price: R4,204
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Events and Festivals - Current Trends and Issues (Hardcover)
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Events and Festivals have an increasingly vital role in our leisure
lifestyles. We recognise then as part of our lives. For some, of
they are a very significant part of our lives. The network of
festivals and events that either adorn the world now, or are
planned for the future, can both serve to motivate new visits as
well as enhance the lives of the people who live in - or near - the
host area.They are also dynamos of cultural development, of sport
knowledge and excellence and sophisticated consumption. Such
dynamic outputs require dynamic inputs. This book looks at
different event and festival cases and forwards separate and
current managerial implications and responses to these, with
reference to the UK, America and Australia. Both up-to-date and
forward thinking, the managerial themes addressed are: Creative
Management, Festival and Event audience development, Culture and
Community, Event and Festival evaluation. Festival and event types
include sport events, art festivals, community events, live music
and culinary extravaganza. This book was previously published as a
special issue of Managing Leisure: An International Journal.
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