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Capabilities for Data-Driven Service Innovation (Paperback, 1st ed. 2020)
Loot Price: R2,762
Discovery Miles 27 620
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Capabilities for Data-Driven Service Innovation (Paperback, 1st ed. 2020)
Series: Markt- und Unternehmensentwicklung Markets and Organisations
Expected to ship within 10 - 15 working days
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Martin Schymanietz explores dynamic capabilities that help
organizations to cope with the challenges and chances of the
utilization of data for service provision. Data-driven service
innovation provides a fruitful pathway for organizations to extend
their current offerings, deepen customer relationships and increase
revenues. He examines the nature of data-driven service innovation,
accompanied challenges and identifies relevant actors and their
roles on an individual level. This approach helps organizations to
develop dynamic capabilities based on individual actors that in sum
shape the whole organization.
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