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Corporate Social Responsibility and Environmental Affairs in the British Press - An Ecofeminist Critique of Neoliberalism (Hardcover)
Loot Price: R4,153
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Corporate Social Responsibility and Environmental Affairs in the British Press - An Ecofeminist Critique of Neoliberalism (Hardcover)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 17 working days
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An ecofeminist criticism of neoliberalism, this book uses economic
growth, CSR and the press coverage of environmental affairs as a
case study. The author argues that CSR is part of a wheel of
neoliberalism that continually perpetuates inequality and the
exploitation of women and Nature. Using an ecofeminist sense-making
analysis of media coverage of food waste, global warming, plastic,
economic growth and CSR, the author shows how the press discourse
in writing is always similar and serves to preserve the status quo
with CSR being just a smokescreen that saved capitalism and just
one cog in the wheel of neoliberalism. While available research
offers perspectives from business and public relations studies,
looking at how CSR is implemented and how it contributes towards
the reputation of businesses, this book explores how the media
enforce CSR discourse while at the same time arguing for
environmental preservation. The book presents a combination of
quantitative and qualitative methods to explain how and why CSR is
being pushed forward by the news media, and how the media preserves
the status quo by creating moral panic on environmental issues
while at the same time pushing for CSR discourse and economic
growth, which only contributes towards environmental degradation.
The original research presented in the book looks at how the media
write about economic growth, plastics, food waste, CSR and global
warming. This interdisciplinary study draws on ecofeminist theory
and media feminist theory to provide a novel analysis of CSR,
making the case that enforcing CSR as a way to do business damages
the environment and that the media enforce a neoliberal discourse
of promoting both economic growth and environmentalism, which does
not go together. Examining the UK media as a case study, a detailed
methodological account is provided so that the study can be
repeated and compared elsewhere. The book is aimed at academics and
researchers in business and media studies, as well as those in
women's studies. It will also be relevant to scholars in business
management and marketing.
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