Unprecedented, broad coverage of downtown and community development
topics from a practitioner's viewpoint! Making Business Districts
Work: Leadership and Management of Downtown, Main Street, Business
District, and Community Development Organizations is the essential
desk reference for downtown and community business district
professionals and board members. It's also a complete survey of all
the skills and information students will need as they emerge from
school and begin work in this challenging profession. The book
covers nearly all aspects of leading and managing downtown and
community development organizations, from planning and implementing
programs and policies, to evaluating successes and failures.
Charts, tables, photographs, chapter analyses, and Web resources
make this vital text even more essential. An unprecedented
diversity of perspectives makes this book unique, with
contributions from the United States, Canada, and Portugal, and
from small, medium, and large cities. Case studies provide a sharp
focus on events that have something to teach every student and
professional in the field. These include a look at how Lower
Manhattan dealt with the crisis during and after September 11,
2001, how Los Angeles deals with an overwhelming homelessness
crisis, and the 20-year planning and development of a major
revitalization project in Kalamazoo, Michigan. In addition, Making
Business Districts Work covers: downtown/business district
managementan essential state-of-the-art overview plus examinations
of developing leadership roles, vision-driven organizations, and
the leadership versus management debate organizationstructures,
governance, human resources, staffing structure, finance, and
fundraising operationsstrategic planning, diversity, and advocacy
marketing and communicatingwith downtown, shopping, and electronic
applications management of a downtown districtsafety and
cleanliness, urban design, hospitality, transportation, parking,
social atmosphere, and hiring consultants development secrets for
downtown districtseconomic and residential development, attracting
the right retailers and a solid retail base, regional attractions,
and political considerations international perspectives from Canada
and Portugal a look at how the field has evolvedand where it is
likely to go in the near future Making Business Districts Work
presents step-by-step instructions for performing a host of
essential tasks in the business district revitalization field, but
more than that, it clearly shows how America's most experienced and
successful downtown executives handle these responsibilities.
Whether you are involved in practice or academia in urban planning,
public administration, social work, architecture, international
studies, public policy, political science, or business
administration, Making Business Districts Work provides tools,
skills, and insights to help youor your studentssucceed.
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