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Smart Products, Smarter Services - Strategies for Embedded Control (Hardcover, New) Loot Price: R2,020
Discovery Miles 20 200
You Save: R287 (12%)
Smart Products, Smarter Services - Strategies for Embedded Control (Hardcover, New): Mary J. Cronin

Smart Products, Smarter Services - Strategies for Embedded Control (Hardcover, New)

Mary J. Cronin

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List price R2,307 Loot Price R2,020 Discovery Miles 20 200 | Repayment Terms: R189 pm x 12* You Save R287 (12%)

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We are surrounded by products that have minds of their own. Computing power, in the form of microcontrollers, microprocessors, sensors, and data storage chips, has become so cheap that manufacturers are building connectivity and embedded intelligence into all types of consumer goods. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book analyzes the evolution of smart products to help managers understand the impact of embedded product intelligence on corporate strategy, consumer value, and industry competition. It describes four different ecosystem strategies for designing and launching smart products: the control-focused Hegemon, the standards-focused Federator, the high growth and brand-focused Charismatic Leader, and the disruptive industry Transformer. This ecosystem model is then applied to smart products in the automotive, wireless, energy, residential, and health industries. The book concludes with recommendations for successfully managing smart products and services.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Release date: August 2010
First published: 2010
Authors: Mary J. Cronin
Dimensions: 235 x 156 x 20mm (L x W x T)
Format: Hardcover
Pages: 350
Edition: New
ISBN-13: 978-0-521-19519-5
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-521-19519-5
Barcode: 9780521195195

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