Information for International Marketing - An Annotated Guide to Sources (Hardcover)

This guide covers 195 of the most important information sources that are particularly relevant or useful to those involved in international marketing. It is designed to aid international companies and managers, public or professional organizations, and others in locating and compiling information on foreign markets and marketing regulations, practices, and procedures. It identifies and describes the contents of the major published sources, and includes references to United States government publications, databases, indexes to periodicals and newspapers, and basic reference sources such as directories, almanacs, encyclopedias, handbooks, and records. Economic and political conditions throughout the world, overseas markets, international business techniques, legal rules pertaining to international business operations, companies engaged in foreign trade, facilitating organizations, and financial and credit services are just a few of the topics covered. The book is organized by types of information, a unique arrangement that makes it easy to use when preparing an international marketing plan or locating specific types of marketing data.

General

Imprint:	Greenwood Press
Country of origin:	United States
Series:	Bibliographies and Indexes in Economics and Economic History
Release date:	July 1986
First published:	July 1986
Authors:	Mary K. Cary • James K. Weekly
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Hardcover
Pages:	181
ISBN-13:	978-0-313-25440-6
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-313-25440-0
Barcode:	9780313254406

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!