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Looseleaf for Launching the Imagination 2D (Loose-leaf, 6th ed.)
Loot Price: R2,263
Discovery Miles 22 630
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Looseleaf for Launching the Imagination 2D (Loose-leaf, 6th ed.)
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New and better than ever, Launching the Imagination treats design
as both a verb and a noun - as both a process and a product. Design
is deliberate - a process of exploring multiple solutions and
choosing the most promising option. Through an immersion in 2-D
concepts students are encouraged to develop methods of thinking
visually that will serve them throughout their studies and careers.
Building on strengths of the previous five editions Launching the
Imagination 6e is even more: Concise. Content has been refined so
that maximum content can be communicated as clearly and concisely
as possible. Colorful. In addition to the full color used
throughout the book, the writing is livelier than that in most
textbooks. Analogies expand communication, and every visual example
has been carefully selected for maximum impact. Comprehensive.
Launching the Imagination is the only foundational text with full
sections devoted to critical and creative thinking and to
time-based design. The photo program is global, represents a myriad
of stylistic approaches, and prominently features design and media
arts as well as more traditional art forms. Contemporary. More than
half of the visual examples represent artworks completed since
1970, and over 100 represent works completed since 2000 Compelling.
Interviews with exemplars of creativity have always been an
important feature of this book. Three of the best past profiles
have been revised and a new profile has been added. Now inserted
into the body of the text, each interview deliberately builds on
its chapter content. In Chapter Five, designer Steve Quinn
describes the seven-step sequence he uses in developing websites,
logos, and motion graphics. In Chapter 8, Jim Elniski describes The
Greenhouse Chicago, an innovative home that is both highly energy
efficient and elegant. In Chapter 11, ceramicist David MacDonald
describes his influences and work process. And, in the new profile
in Chapter 6, artist Sara Mast describes an ambitious art and
science collaboration begun in celebration of the ideas of Albert
Einstein. We have also added a new feature called Success Stories.
These short interviews explore connections between foundational
coursework and career success. In Chapter Five, Elizabeth Nelson
discusses her wide-ranging design work at the Shedd Aquarium in
Chicago. Jason Chin's interview in Chapter Seven connects directly
to his self-designed project in the Self Assignment feature earlier
in the chapter. As a freshman at Syracuse University, he completed
this ambitious illustration project as the final project in a
Two-Dimensional Design course. He describes his current work as a
professional illustrator. Almost fifty new images have been added,
representing major contemporary artists and designers including
Wolfgang Buttress, Do Ho Suh, Garo Antresian, Janet Ballweg, Phoebe
Morris, Alain Cornu, and Natalya Zahn.
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