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Books > Social sciences > Sociology, social studies > Social issues
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Collaborative Ethnography in Business Environments (Paperback)
Loot Price: R1,016
Discovery Miles 10 160
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Collaborative Ethnography in Business Environments (Paperback)
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In a global and rapidly changing commercial environment, businesses
increasingly use collaborative ethnographic research to understand
what motivates their employees and what their customers value. In
this volume, anthropologists, marketing professionals, computer
scientists and others examine issues, challenges, and successes of
ethnographic cooperation in the corporate world. The book argues
that constant shifts in the global marketplace require increasing
multidisciplinary and multicultural teamwork in consumer research
and organizational culture; addresses the need of corporate
ethnographers to be adept at reading and translating the social
constructions of knowledge and power, in order to contribute to the
team process of engaging research participants, clients and
stakeholders; reveals the essentially dynamic process of
collaborative ethnography; shows how multifunctional teams design
and carry out research, communicate findings and implications for
organizational objectives, and craft strategies to achieve those
objectives to increase the vibrancy of economies, markets and
employment rates worldwide.
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