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International Marketing (Paperback, 6th Edition, International Student Version) Price: R1,167
Discovery Miles 11 670
Repayment Terms: R109 pm x 12*
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International Marketing (Paperback, 6th Edition, International Student Version): Masaaki (Mike) Kotabe, Kristiaan Helsen

International Marketing (Paperback, 6th Edition, International Student Version)

Masaaki (Mike) Kotabe, Kristiaan Helsen

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Price R1,167
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Discovery Miles 11 670 | Repayment Terms: R109 pm x 12*

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* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environment

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: September 2014
Authors: Masaaki (Mike) Kotabe • Kristiaan Helsen
Dimensions: 254 x 203 x 20mm (L x W x T)
Format: Paperback
Pages: 595
Edition: 6th Edition, International Student Version
ISBN-13: 978-1-118-83028-4
Categories: Books > Business & Economics > Business & management > General
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LSN: 1-118-83028-8
Barcode: 9781118830284

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