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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Radio and Society - New Thinking for an Old Medium (Hardcover, Unabridged edition)
Loot Price: R1,869
Discovery Miles 18 690
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Radio and Society - New Thinking for an Old Medium (Hardcover, Unabridged edition)
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Radio is the original mass electronic medium and it continues to be
critical for audiences wanting news, information, music and
entertainment. For over a century enthusiasts, scholars,
practitioners, governments, businesses and listeners have developed
and influenced radio, making it a fascinating medium to explore
today. There is still no mass medium as ubiquitous as radio and the
Internet has extended its geographical and temporal reach even
further. Radio remains a key media form and technology, not only
surviving the challenges of the screen and digital ages, but
developing despite and because of them. This book is a collection
of contemporary research by radio scholars from the United Kingdom,
Canada, Australia and New Zealand. It explores different aspects of
this both simple and complex medium, from early radio histories to
the contemporary developments of radio on the Internet. Chapters
engage with critical debates about the role of government, business
and communities in how radio is used in our societies. Some
chapters provide important new insights into making radio, and
radio as a cultural force. Other chapters explore developments in
research methodologies that enable deeper insights into
contemporary radio and its audiences. This book provides a range of
platforms for engaging with radio and radio research as a rich,
vibrant and fruitful way to further our understandings of the media
and ultimately, ourselves.
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