Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations
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Engagement Organizing - The Old Art and New Science of Winning Campaigns (Paperback)
Loot Price: R581
Discovery Miles 5 810
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Engagement Organizing - The Old Art and New Science of Winning Campaigns (Paperback)
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Loot Price R581
Discovery Miles 5 810
Expected to ship within 12 - 17 working days
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What separates campaigns that win from those that don't? At any
given moment, there are hundreds of campaigns under way that seek
to persuade citizens or decision makers to think, act, or vote in a
certain way. Engagement Organizing shows how to combine old-school
people power with new digital tools and data to win campaigns
today. Over a dozen case studies from NGOs, unions, and electoral
campaigns highlight this work in practice. At a time of growing
concern about what the future holds, this book is an indispensable
guide for seasoned campaigners as well as those just getting
started, who want to apply the principles of engagement organizing
to their own campaigns.
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