Facebook and Conversation Analysis investigates the structure and
organization of comments on a major social media platform,
Facebook, using applied conversation analysis methods. Providing
previously undocumented insights into the structure of comment
threads, this book demonstrates that they have a meaningful
organization, rather than casually following one another. Although
normally used to explore the structure of spoken conversations, in
recent years conversation analysis approaches have been
successfully applied to examine online interactions on Twitter,
discussion forums and email exchanges. By turning this approach
towards Facebook comments, Matteo Farina provides clear and
important insights into the organization of this type of social
interaction. Supported by a large sample of data, with findings
based on a corpus of 213 comment threads, with over 1,200 comments
exchanged by 266 contributors, this book makes an important
contribution to our understanding of the way people communicate on
Facebook.
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