Competing in a Service Economy - How to Create a Competitive Advantage Through Service Development and Innovation (Paperback, Revised)

"Competing in a Service Economy" is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving "Customer Satisfaction, Loyalty, and Profit," this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Series:	J-B-UMBS Series
Release date:	September 2008
First published:	2003
Authors:	Matthew D Johnson • Anders Gustafsson
Dimensions:	231 x 152 x 14mm (L x W x T)
Format:	Paperback
Pages:	190
Edition:	Revised
ISBN-13:	978-0-470-44821-2
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	0-470-44821-0
Barcode:	9780470448212

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