We are profoundly social creatures - more than we know.
In "Social," renowned psychologist Matthew Lieberman explores
groundbreaking research in social neuroscience revealing that our
need to connect with other people is even more fundamental, more
basic, than our need for food or shelter. Because of this, our
brain uses its spare time to learn about the social world - other
people and our relation to them. It is believed that we must commit
10,000 hours to master a skill. According to Lieberman, each of us
has spent 10,000 hours learning to make sense of people and groups
"by the time we are ten."
"Social" argues that our need to reach out to and connect with
others is a primary driver behind our behavior. We believe that
pain and pleasure alone guide our actions. Yet, new research using
fMRI - including a great deal of original research conducted by
Lieberman and his UCLA lab -- shows that our brains react to social
pain and pleasure in much the same way as they do to physical pain
and pleasure. Fortunately, the brain has evolved sophisticated
mechanisms for securing our place in the social world. We have a
unique ability to read other people's minds, to figure out their
hopes, fears, and motivations, allowing us to effectively
coordinate our lives with one another. And our most private sense
of who we are is intimately linked to the important people and
groups in our lives. This wiring often leads us to restrain our
selfish impulses for the greater good. These mechanisms lead to
behavior that might seem irrational, but is really just the result
of our deep social wiring and necessary for our success as a
species.
Based on the latest cutting edge research, the findings in
"Social" have important real-world implications. Our schools and
businesses, for example, attempt to minimalize social distractions.
But this is exactly the wrong thing to do to encourage engagement
and learning, and literally shuts down the social brain, leaving
powerful neuro-cognitive resources untapped. The insights revealed
in this pioneering book suggest ways to improve learning in
schools, make the workplace more productive, and improve our
overall well-being.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(3)
