Strategic Tendering for Professional Services - Win More, Lose Less (Paperback, 2nd Revised edition)

WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition) In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy. The advantages gained from winning and retaining clients can be transformative, and the cost of losing key tenders can be catastrophic. Strategic Tendering for Professional Services provides end-to-end best practice guidance, from the crucial decision of which request-for-proposals to respond to, right through to the all important face-to-face presentation and post-pitch follow-up. Now in its second edition, this practical book captures insights from both sides of the market through interviews with both proposal professionals and decision makers from the client side. Focusing on key considerations, including the need for diversity and inclusion, providing evidence of global citizenship and how public sector pitching differs from the private sector, this book is packed with features and tools to help professionals turn guidance into practice. Strategic Tendering for Professional Services is the essential guide to improving your pitches, honing your tendering skills and boosting your win rate.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	February 2022
Authors:	Matthew Fuller • Tim Nightingale
Dimensions:	157 x 150 x 230mm (L x W x H)
Format:	Paperback - Trade
Pages:	280
Edition:	2nd Revised edition
ISBN-13:	978-1-78966-844-5
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Business competition Books > Business & Economics > Business & management > Business negotiation Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	1-78966-844-1
Barcode:	9781789668445

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