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Poisonous Pandas - Chinese Cigarette Manufacturing in Critical Historical Perspectives (Paperback)
Loot Price: R694
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Poisonous Pandas - Chinese Cigarette Manufacturing in Critical Historical Perspectives (Paperback)
Series: Studies of the Walter H. Shorenstein Asia-Pacific Research Center
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A favorite icon for cigarette manufacturers across China since the
mid-twentieth century has been the panda, with factories from
Shanghai to Sichuan using cuddly cliche to market tobacco products.
The proliferation of panda-branded cigarettes coincides with
profound, yet poorly appreciated, shifts in the worldwide tobacco
trade. Over the last fifty years, transnational tobacco companies
and their allies have fueled a tripling of the world's annual
consumption of cigarettes. At the forefront is the China National
Tobacco Corporation, now producing forty percent of cigarettes sold
globally. What's enabled the manufacturing of cigarettes in China
to flourish since the time of Mao and to prosper even amidst public
health condemnation of smoking? In Poisonous Pandas, an
interdisciplinary group of scholars comes together to tell that
story. They offer novel portraits of people within the Chinese
polity-government leaders, scientists, tax officials, artists,
museum curators, and soldiers-who have experimentally revamped the
country's pre-Communist cigarette supply chain and fitfully
expanded its political, economic, and cultural influence. These
portraits cut against the grain of what contemporary
tobacco-control experts typically study, opening a vital new window
on tobacco-the single largest cause of preventable death worldwide
today.
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