0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

African Appropriations - Cultural Difference, Mimesis, and Media (Hardcover) Loot Price: R1,694
Discovery Miles 16 940
You Save: R215 (11%)
African Appropriations - Cultural Difference, Mimesis, and Media (Hardcover): Matthias Krings

African Appropriations - Cultural Difference, Mimesis, and Media (Hardcover)

Matthias Krings

 (sign in to rate)
List price R1,909 Loot Price R1,694 Discovery Miles 16 940 | Repayment Terms: R159 pm x 12* You Save R215 (11%)

Bookmark and Share

Expected to ship within 10 - 15 working days

Why would a Hollywood film become a Nigerian video remake, a Tanzanian comic book, or a Congolese music video? Matthias Krings explores the myriad ways Africans respond to the relentless onslaught of global culture. He seeks out places where they have adapted pervasive cultural forms to their own purposes as photo novels, comic books, songs, posters, and even scam letters. These African appropriations reveal the broad scope of cultural mediation that is characteristic of our hyperlinked age. Krings argues that there is no longer an "original" or "faithful copy," but only endless transformations that thrive in the fertile ground of African popular culture.

General

Imprint: Indiana University Press
Country of origin: United States
Release date: July 2015
First published: 2015
Authors: Matthias Krings
Dimensions: 229 x 152 x 28mm (L x W x T)
Format: Hardcover - Paper over boards
Pages: 328
ISBN-13: 978-0-253-01625-6
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Arts & Architecture > Performing arts > Films, cinema > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Promotions
LSN: 0-253-01625-8
Barcode: 9780253016256

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R754 R684 Discovery Miles 6 840
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R605 Discovery Miles 6 050
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,292 Discovery Miles 32 920
Losing the News - The Future of the News…
Alex S. Jones Hardcover R802 Discovery Miles 8 020
Do You Make These Mistakes in English…
Edwin L. Basttistella Hardcover R1,179 Discovery Miles 11 790
Our Master's Voice - Advertising
James Rorty Paperback R534 Discovery Miles 5 340
Book of Ideas, 1 - A Journal of Creative…
Radim Malinic Paperback R605 Discovery Miles 6 050
The History of Signboards - from the…
Jacob Larwood Paperback R714 Discovery Miles 7 140
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Paperback R787 Discovery Miles 7 870
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Hardcover R2,355 Discovery Miles 23 550

See more

Partners