African Appropriations - Cultural Difference, Mimesis, and Media (Hardcover)

Why would a Hollywood film become a Nigerian video remake, a Tanzanian comic book, or a Congolese music video? Matthias Krings explores the myriad ways Africans respond to the relentless onslaught of global culture. He seeks out places where they have adapted pervasive cultural forms to their own purposes as photo novels, comic books, songs, posters, and even scam letters. These African appropriations reveal the broad scope of cultural mediation that is characteristic of our hyperlinked age. Krings argues that there is no longer an "original" or "faithful copy," but only endless transformations that thrive in the fertile ground of African popular culture.

General

Imprint:	Indiana University Press
Country of origin:	United States
Release date:	July 2015
First published:	2015
Authors:	Matthias Krings
Dimensions:	229 x 152 x 28mm (L x W x T)
Format:	Hardcover - Paper over boards
Pages:	328
ISBN-13:	978-0-253-01625-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Performing arts > Films, cinema > General Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	0-253-01625-8
Barcode:	9780253016256

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