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Books > Computing & IT > Applications of computing > Databases > Data capture & analysis

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Crm-Systeme Mit Eai - Konzeption, Implementierung Und Evaluation (German, Paperback, Softcover Reprint of the Original 1st 2002 ed.) Loot Price: R2,329
Discovery Miles 23 290
Repayment Terms: R218 pm x 12*
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Crm-Systeme Mit Eai - Konzeption, Implementierung Und Evaluation (German, Paperback, Softcover Reprint of the Original 1st 2002...

Crm-Systeme Mit Eai - Konzeption, Implementierung Und Evaluation (German, Paperback, Softcover Reprint of the Original 1st 2002 ed.)

Matthias Meyer

Series: Information Networking

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Loot Price R2,329 Discovery Miles 23 290 | Repayment Terms: R218 pm x 12*

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Dieses Buch konzentriert sich auf die Konzeption und Integration von CRM-Systemen. Neben der Modellierung relevanter Unternehmensprozesse steht die Einbindung in Unternehmen (Enterprise Application Integration) im Mittelpunkt. Die Beitrage zeigen: Erst durch das unternehmensweite Zusammenspiel aller relevanten Unternehmensbereiche und -systeme lassen sich die CRM-Erfolgspotenziale erschliessen. Ansatze zur Kosten-/Nutzenbeurteilung von CRM-Systemen, ein Marktuberblick uber EAI-Tools und die Bewertung von CRM-Aktivitaten mit Hilfe der CRM-Scorecard runden die Inhalte ab."

General

Imprint: Vieweg+teubner Verlag
Country of origin: United Kingdom
Series: Information Networking
Release date: August 2012
First published: August 2012
Editors: Matthias Meyer
Dimensions: 244 x 170 x 20mm (L x W x T)
Format: Paperback - Trade
Pages: 365
Edition: Softcover Reprint of the Original 1st 2002 ed.
ISBN-13: 978-3-663-05776-5
Languages: German
Subtitles: German
Categories: Books > Professional & Technical > Technology: general issues > Engineering: general
Books > Computing & IT > Internet > General
Books > Computing & IT > Applications of computing > Databases > Data capture & analysis
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LSN: 3-663-05776-3
Barcode: 9783663057765

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