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Netflix Recommends - Algorithms, Film Choice, and the History of Taste (Hardcover)
Loot Price: R1,796
Discovery Miles 17 960
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Netflix Recommends - Algorithms, Film Choice, and the History of Taste (Hardcover)
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Algorithmic recommender systems, deployed by media companies to
suggest content based on users' viewing histories, have inspired
hopes for personalized, curated media but also dire warnings of
filter bubbles and media homogeneity. Curiously, both proponents
and detractors assume that recommender systems for choosing films
and series are novel, effective, and widely used. Scrutinizing the
world's most subscribed streaming service, Netflix, this book
challenges that consensus. Investigating real-life users, marketing
rhetoric, technical processes, business models, and historical
antecedents, Mattias Frey demonstrates that these choice aids are
neither as revolutionary nor as alarming as their celebrants and
critics maintain-and neither as trusted nor as widely used. Netflix
Recommends brings to light the constellations of sources that real
viewers use to choose films and series in the digital age and
argues that although some lament AI's hostile takeover of
humanistic cultures, the thirst for filters, curators, and critics
is stronger than ever.
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