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Netflix Recommends - Algorithms, Film Choice, and the History of Taste (Paperback)
Loot Price: R618
Discovery Miles 6 180
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Netflix Recommends - Algorithms, Film Choice, and the History of Taste (Paperback)
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Total price: R628
Discovery Miles: 6 280
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Algorithmic recommender systems, deployed by media companies to
suggest content based on users’ viewing histories, have inspired
hopes for personalized, curated media but also dire warnings of
filter bubbles and media homogeneity. Curiously, both proponents
and detractors assume that recommender systems for choosing films
and series are novel, effective, and widely used. Scrutinizing the
world’s most subscribed streaming service, Netflix, this book
challenges that consensus. Investigating real-life users, marketing
rhetoric, technical processes, business models, and historical
antecedents, Mattias Frey demonstrates that these choice aids are
neither as revolutionary nor as alarming as their celebrants and
critics maintain—and neither as trusted nor as widely
used. Netflix Recommends brings to light the
constellations of sources that real viewers use to choose films and
series in the digital age and argues that although some lament
AI’s hostile takeover of humanistic cultures, the thirst for
filters, curators, and critics is stronger than ever.
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