This book is available open access through the Bloomsbury Open
Access programme and is available on www.bloomsburycollections.com.
It is funded by Knowledge Unlatched. The historiography of the
Great War has been significantly renewed in recent years; yet,
despite its crucial social, economic, and cultural importance, the
role that fashion played in shaping wartime experiences and
economies on an international scale between 1914 and 1918 has
largely gone unaddressed. Fashion, Society, and the First World War
fills this gap by offering a comprehensive analysis of the impact
of the war on the ways that the fashion industry functioned in a
global wartime economy, as well as on the ways that women and men
negotiated this new world. With an international, thematic
approach, and illustrated in full color throughout, this volume
discusses the reconfiguration of the fashion industry, wartime
style and production, and the reframing of selfhood, gender roles,
and national identity through visual, print and material culture.
Through analysis of archives, visual chronicles, press, and
garments, and covering an impressive range of topics, from the
feathered showgirl in Paris to the evolution of pilots' uniforms,
these exciting essays show how fashion, even temporarily,
encouraged the articulation of an identity, a society, and a
nation. Fashion, Society, and the First World War provides an
extensive overview by leading fashion historians on an industry in
the midst of major transformation and is both an invaluable guide
and starting point for all researchers, curators, and students
interested in fashion history and the cultural history of the
period.
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