Based on a study using online ethnography as the major research
method, this book explains why and how men in Hong Kong use QQ an
online instant messenger to chase women in mainland China,
especially in the neighboring city of Shenzhen. Chasing women
through QQ is a reciprocal exchange process during which the
resources to be exchanged in the interaction are not negotiated.
Rather, the men provide resources to the women, hoping for rewards
in return that are not guaranteed. This characteristic of the
exchange makes men who chase women through QQ very strategic in
their action. They try to maximize the rewards and minimize the
costs by adopting myriad strategies, such as constructing an
attractive online identity by strategic self-presentation. The role
of emotions in the exchange process is also examined. Men learn the
emotional norms through the online forum, but sometimes it is
difficult for them to control their emotions; some men fall in love
when they are not supposed to. As it happens, they have failed to
calculate the costs and rewards rationally in that they may provide
too many resources to the girls without getting enough rewards in
return.
This book provides original insights into the thought processes,
motivations, gratifications, desires and risks of Hong Kong men
seeking short-term sexual relations with women on the mainland.
These insights are highly relevant to our understanding of the
quickly evolving use of social media, a phenomenon of worldwide
importance and deep implications.
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