Eurasian Business Perspectives - Proceedings of the 29th Eurasia Business and Economics Society Conference (Paperback, 1st ed. 2021)

This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Eurasian Studies in Business and Economics, 16/2
Release date:	March 2022
First published:	2021
Editors:	Mehmet Huseyin Bilgin • Hakan Danis • Ender Demir • Sofia Vale
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	360
Edition:	1st ed. 2021
ISBN-13:	978-3-03-065087-2
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-065087-1
Barcode:	9783030650872

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