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Eurasian Business Perspectives - Proceedings of the 29th Eurasia Business and Economics Society Conference (Paperback, 1st ed. 2021)
Loot Price: R4,599
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Eurasian Business Perspectives - Proceedings of the 29th Eurasia Business and Economics Society Conference (Paperback, 1st ed. 2021)
Series: Eurasian Studies in Business and Economics, 16/2
Expected to ship within 10 - 15 working days
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This book gathers selected theoretical and empirical papers from
the 29th Eurasia Business and Economics Society (EBES) Conference,
held in Lisbon, Portugal. Covering diverse areas of business and
management in various geographic regions, it highlights the latest
research on human resources, management and marketing, among other
topics. It also includes related studies that address marketing and
management-relevant aspects such as the impact of supervisor
support on employee performance through work engagement, the
standardization of global logistics business operations, elements
to support long-term B2B communication, and omni-channel strategies
in the Marketing 4.0 paradigm.
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