Eurasian Business Perspectives - Proceedings of the 24th Eurasia Business and Economics Society Conference (Paperback, 1st ed. 2019)

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Eurasian Studies in Business and Economics, 11/2
Release date:	August 2020
First published:	2019
Editors:	Mehmet Huseyin Bilgin • Hakan Danis • Ender Demir • Ugur Can
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	181
Edition:	1st ed. 2019
ISBN-13:	978-3-03-018654-8
Categories:	Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Business & management > Business ethics
LSN:	3-03-018654-7
Barcode:	9783030186548

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