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Eurasian Business Perspectives - Proceedings of the 24th Eurasia Business and Economics Society Conference (Hardcover, 1st ed. 2019)
Loot Price: R2,862
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Eurasian Business Perspectives - Proceedings of the 24th Eurasia Business and Economics Society Conference (Hardcover, 1st ed. 2019)
Series: Eurasian Studies in Business and Economics, 11/2
Expected to ship within 10 - 15 working days
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This volume of Eurasian Studies in Business and Economics includes
selected papers from the 24th Eurasia Business and Economics
Society (EBES) Conference, held in Bangkok. The theoretical and
empirical papers gathered here cover diverse areas of business and
management from different geographic regions; yet the main focus is
on the latest findings on evolving marketing methods, analytics,
communication standards, and their effects on customer value and
engagement. The volume also includes related studies that analyze
sustainable consumer behavior, and business strategy-related topics
such as cross-border restructuring, quality management standards,
and the internationalization of SMEs.
General
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